student corporate
Attendees awarded prestigious training certificate

An intensive User Design

Conference – the first of

its kind in India

Venue

16th and 17th June 2012

Vivanta By Taj Hotel, M G Road

Bangalore, India

Topics & Workshops

Topic: Productizing' essentials for UX/UD ProfessionalDay 2

Building the right product the right way

- Better Business context around why are we building it?
- Better Segment context around who is the target buyer/user persona?
- Better Customer context around how is one going to use it?
- Better Competitive context around why one will buy our product?

Understanding the “business” of products

- Understanding the full spectrum process of conceiving, validating, designing, monetizing and launching products beyond technology building
- Improve internal productivity and efficiency enabling faster decision making in product lifecycle

Giles Colborne

Pinkesh Shah

Pinkesh Shah, is a Silicon Valley Executive who has been a Product Management Practitioner for the last 14 years in US. Most recently he was the global Vice President of Product Management at McAfee (now acquired by Intel). Having played a key role in understanding how global products have to be adapted to work in emerging markets, he also started the product management organization in McAfee India.

Before McAfee he had several senior management roles in product companies like IBM, netIQ and have launched new products in the high technology space in startups like Netrex and Captivo.

Shah is a gold medalist from M.S.University where he earned his Bachelors in Engineering in Computer Science and a UPE research scholar at Purdue University where he earned his Masters in Computer Science.

Shah started Adaptive marketing new window with a vision to create the next generation product managers and marketers in India to enable technology product and services companies to market their product globally.

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